-
HEIRLOOM & HARVEST MERCATO
WHAT IS THE MERCATO?
Heirloom & Harvest Mercato is the digital market built for local producers. We design the rails—catalog, payments, logistics guidance, and marketing—so a jar of muscadine jam, a stone-ground grits mill, or a coastal smokehouse can reach new customers without losing the story that makes it special.
Producer-First
- Keep your brand front-and-center—your label, your voice, your price.
- Transparent payouts and analytics you can act on.
- Consultative support from onboarding to repeat sales.
Heritage-Powered
- Every product ships with its origin story—people, place, and practice.
- Editorial features and recipe collabs that spark discovery.
- Search-smart content that grows your organic reach.
Neighbor-to-Nation
- Start with regional fulfillment; scale to national demand.
- One-cart checkout across multiple small producers.
- Each purchase keeps more dollars circulating locally.
Feature Cuisines
Cucina Di Madre Terra
Our primary aim is to nurture local food ecosystems, encompassing a wide range of participants from producers to food distributors, fostering collaboration for collective success. We support local producers through mentorship and marketing grants, and emphasize the preservation of Southern US food heritage as a means of economic development. Additionally, we strive to bridge urban and rural communities, increasing consumer awareness of local cuisine and produce, and facilitating direct connections with small farmers and producers.